Why should taxpayers fund targeted advertising for real estate and builders?
If you think that this is a moral outrage, and a conflict of interest by Mr Cool and his associates, then call or write to the Highlands County Commissioners. Demand that NO taxpayers monies be spent on real estate advertising regarding increasing the influx of people from other Florida counties.
I find it amusing that only people who have lived here all, or nearly all, of their lives want to spend money to advertise in other Florida counties. They say the grass is always greener on the other side.
If you take the time to research what is happening in Hillsborough, Miami / Dade, Orange, and other counties you may see that Highlands has avoided an economic disaster, by not overbuilding nearly as much as our neighbors.
Tourism and jobs are an important economic stimulus. Wasting taxpayers monies to pay local businesses bills for them is not in the best interest of anyone living here, other than a few realtors and builders who might personally benefit.